Bifrost (pronounced roughly “BEEF-roast;” Old Norse Bifröst) is the rainbow bridge that connects Asgard, the world of the Aesir tribe of gods, with Midgard, the world of humanity. Bifrost is guarded by the ever-vigilant god Heimdall. During Ragnarok, the giants breach Heimdall’s defenses and cross the bridge to storm Asgard and slay the gods.
For communication purposes we are inspired by the Nordic mythology, if you like in the same manner as when naming Bluetooth. The name “Bluetooth” is an Anglicised version of the Scandinavian Blåtand/Blåtann,the epithet of the tenth-century Danish king Harald Bluetooth who united dissonant Danish tribes into a single kingdom